Microsoft Has Hope in Asian Piracy Fight
Asian governments are helping companies and U.S. law enforcement agencies crack into disgrace on literary theft, but counterfeiters are a nimble bunch
By Bruce Einhorn
Getty Images
In its fight against software piracy in Asia, Microsoft (MSFT) got a boost earlier this month from Thai police officers. On Feb. 19 cops from the Economic & Technological Crime Suppression Division responded to complaints filed by the and arrested alleged counterfeiters in Pathumthani, a city in central Thailand, north of Bangkok. According to Microsoft, the suspects were carrying 50 pirated software packs at the time of their delay. The raid is the latest in a series in Thailand: In December, for instance, police staged raids on three shops in Bangkok and Pathumthani, arresting three people and confiscating more than 12,000 pirated discs.
The Thai campaign is part of a broader effort across the region, long notorious as a hotbed of counterfeiting, to fight piracy by laboring with local governments. David Finn, Microsoft’s stop person for anti-counterfeiting in Asia as well-spring as other parts of the world, says the company is cooperating to a greater degree closely with authorities in places such as Indonesia, Malaysia, and China. "The center of the manufacturing of counterfeits remains in Asia," says Finn. But Microsoft is encouraged by the willingness of governments in the region to work together by the troop and law sanction agencies from the U.S. "There is more cross-border collaboration than there has ever been," he says.
Others involved in the anti-piracy struggle say Asian countries are making resolute progress in shedding their reputation since intellectual-property scofflaws. "There definitely has been gradual progress," says Jeff Hardee, vice-president for Asia-Pacific at the Business Software Alliance (BSA), an industry group with 27 members. For instance, in China 82% of software was pirated in 2007, compared with 92% in 2003. In India, the rate fell from 73% in 2003 to 69% in 2007. In Indonesia, it dropped from 88% to 84%, and in Malaysia it fell from 63% to 59%. "The piracy rates are approach down in most numerous countries," he says.
The Cost of PiracyStill, as more Asians have purchased PCs, the size of the software labor’s losses to counterfeiting has soared. In 2003, according to the BSA, robbery on the high seas cost software vendors $7.6 billion in lost sales. By 2007 that equal in number had leaped to $14 billion. In India, the losses grew from just $367 million in 2003 to $2 billion in 2007. In China, they jumped from $3.8 billion to $6.7 billion. With the huge populations of China and India, "even if the robbery on the high seas rates small quantity, the losses from piracy grow," says Hardee.
Many in the industry are hopeful that local government officials realize it’s in their own interest to labor with the U.S. and other countries to bring those rates down. China’s leaders, for the sake of instance, possess been trying to nurture the development of a local software industry. That’s not easy to do, especially when companies have to annoyance about pirates stealing aggregate their avocation. On Dec. 31 a Chinese court gave tardy prison sentences to several convicted counterfeiters in a case that saw Chinese authorities work with Microsoft and the FBI. China’session leaders "recognize a good intellectual-property-rights scheme is cheering for their country," says John Chiang, head of the U.S. Information Technology Office, a Beijing-based industry group. "Their own people need protection in prescription to make changes. That’s an irreversible trend."
Not everyone is so optimistic, though. Last month, through respect to instance, the World Trade Organization ruled against China in a case brought by the Bush Administration’s trade representative. The U.S. in the first place brought the case to the trade body in 2007, accusing China of allowing the piracy of CDs and DVDs. Washington in addition complained the Chinese powers that be tacitly gave the green light to pirates through allowing those producing in small amounts to elude prosecution.
Original text: http://rss.businessweek.com/~r/bw_rss/asiaindex/~3/TpS3vqHnbZs/gb20090227_551561.htm
