Tata Motors Asks Dealers to Prepare for Nano
Company gearing up its distribution network in anticipation of “a slew of new launches this year”
By Lijee Philip
Tata Motors has begun gearing up its distribution network, especially in upcountry markets, to aggressively support its futurity car launches, especially the high-profile Nano, company dealers said. Xenon, a premium lifestyle pick-up vehicle for personal usage, will be launched this month followed by the Rs 1-lakh Nano before the end of the financial year. Tata dealerships have been asked to strengthen manpower, that company officials say would be needed despite more energetic customer service.
“We have been asked to come into view as numerous showrooms as possible at the district level as the company has planned a slew of new launches this year,” said a Mumbai-based Tata Motors dealer on conditions of anonymity. However, the company is still hush-hush on exact distinct parts of the Nano launch, officials have being concluded to the progression in a continuously ascending gradation said. An email query to Tata Motors went unanswered.
The first lot of Nanos will roll out from Pantnagar (Tata Motors’ manufacturing plant). The company has officially stated that Nano will converging-point upon the body semi-urban and rural markets. Dealers say bookings will deviate at the end of this month and deliveries will begin by the agency of March 2009. The company’session current dealer reticulated for passenger cars will also be abroach for distributing Nano.
Xenon was launched in Thailand last year and currently retails in South-East Asian markets and Europe. It will have existence positioned in the meed lifestyle portion in India. Xenon retails for $17,000 to $19,500 in Thailand. The only model that comes choke to this vehicle in India is Scorpio Getaway.
The initial bookings for Nano are being done to means of estimating the demand for the vehicle. The base version will be lacking an AC. Company Officials indicate that Tata Motors may subsist able to stand by its pledge of launching Nano at Rs 1 lakh. Officials close to the project before-mentioned there may not have being too many takers for the base version of Nano and most consumers may opt for the AC version, that would retail at around Rs 1.4 lakh. It is learnt that Tata Motors Finance is considering various financing packages from one side SBI and HDFC to offer competitive interest rates.
Original text: http://rss.businessweek.com/~r/bw_rss/asiaindex/~3/6hyWBHsAsDM/gb20090220_681166.htm
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