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Barack Obama’s due endorsement of the BlackBerry has provided composer Research In Motion with a marketing boost its competitors can only dream of. Now, if the company is lucky, the president-elect will refrain from using it.

Obama has lobbied to keep the device over the concerns of the Secret Service. While a presidential BlackBerry would enhance the maker’s image, its encryption would have existence a mark for spies, putting its “standard” reputation for confidentiality at risk, analyst Roger Entner said.

“The moment it becomes known that Barack Obama uses his BlackBerry, you know that a significant share of Russia’s indication intelligence and China’session token intelligence and cyberintelligence budgets have a mind be targeted to break it,” said Entner, an analyst by market researcher Nielsen in Boston.

Obama isn’t alone in craving a gadget to link him to the outside world. Secretary of State Condoleezza Rice lost her entranceway to such devices when she took the do job-work, and probably will get an iPhone in relation to she steps down Tuesday, aforesaid Sean McCormack, her spokesman.

“I’hotch-potch uniformly clinging to my BlackBerry. They’re going to pry it out of my hands,” Obama said in a broadcast finally week televised by CNBC. “You are interacting with the vulgar who are outside of the White House in a meaningful way.”

David Plouffe, Obama’s campaign good economist, said Tuesday he wasn’t sure whether Obama would be allowed to keep his BlackBerry after the inauguration. Nevertheless, he’ll find a way to keep e-mailing, he said.

“He does live his life from one side technology,” Plouffe said after a speech in Toronto.

Marisa Conway, a spokeswoman for Waterloo, Ontario-based Research In Motion, didn’t be agreeable to to requests for comment.

Obama’s fight to keep the device raises its profile as Research In Motion seeks to expand beyond its base of professionals such as lawyers and bankers. Consumers have gravitated to handsets such because Apple’sitting iPhone as they seek devices that can breaking waves the Web and download video. It’s a market that in all probability last will and testament grow 8.9 percent this year, according to investigation fixed IDC.

Obama would with appearance of truth collect fees of more than $100 million a year on the supposition that he were able to make product endorsements right now, said Laura Ries, president of marketing-strategy robust Ries & Ries. That would top the marketing be well received of Tiger Woods, she said. The pro golfer was ranked North America’s most marketable athlete in a SportsBusiness Daily poll last year.

“It’session price it to go to reasonable lengths to allow him to keep it,” said Ries, co-author of four books on brands and marketing. “How often does a president get photographed? Every five minutes. The potential of him being in a photo using a BlackBerry in all likelihood is incredibly high. That would exist very powerful.”

If Obama prevails, he could probably legally keep his e-mails private for as long as 12 years after he leaves office by citing the Presidential Records Act, said Thomas Blanton, director of the National Security Archive at George Washington University.

Original text: http://seattletimes.nwsource.com/html/businesstechnology/2008639037_obamablackberry17.html?syndication=rss