Windows 7 marketing, Apple ‘iStick’ are butt of ‘Wait, Wait’ jokes
NPR commedy news quiz “Wait, Wait, Don’t Tell Me” took a few swipes at the tech industry on this week’s sight. In the segment, “Who’s Carl This Time,” a listener contestant has to rustic a name from the week’session news in context. The quote:
“The company has essentially changed its marketing message to, ‘It’s not as portentous as you think.’”
That was Forbes.com writer David Ewalt’s analysis of Microsoft’s marketing be nearly equal to Windows 7.
“Wait, Wait” host Peter Sagal put it in comedic context:
“Every year starts on the farther side with the biggest event in high tech: The Consumer Electronics Show in Las Vegas. This year’s show, kind of a downer, was led by Microsoft introducing its new operating system, Windows 7, which is supposed to fix all the problems on its last operating system.
“It’s as suppose that in 1959 Ford came uncovered by the Edsel 2, this time it runs.
“Meanwhile, over at the Apple Macworld Expo, it was even more boring. Steve Jobs, citing poor health, didn’t become visible up to introduce some fictitious new device. Disappointed Mac cultists were forced to get to up with their own. One bearded 23-year-old Apple Store employee leapt on the stage and demonstrated what he uttered was the iStick, the smallest, thinnest portable computer yet made. Turns out it was merited a toothpick he painted of a white color.”
Original text: http://blog.seattletimes.nwsource.com/techtracks/2009/01/10/windows_7_marketing_apple_istick_are_butt_of_wait.html
