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Sony’session Jack Buser wouldn’familiarily mention competitors through name — he never used the “M” word — when we talked near to today’session public debut of Sony’s new virtual world, called PlayStation Home.

But you could tell what Buser, director of Home, was talking about:

“PlayStation Home is veritably leapfrogging the online sacrifice upon any other platform,” the Foster City, Calif.-based executive said.

Microsoft recently upgraded its Xbox interface, dramatically improving it and adding the turn. for players to create and patch up with 3D avatars.

Has Buser heard of any efforts by competitors to also add an immersive, virtual-world experience to their online courageous networks?

They couldn’t even if they wanted to, he said.

“Frankly PlayStation Home just couldn’t subsist done in continuance any other game platform,” he said, explaining that it takes advantage of PlayStation 3 features like Bluetooth headsets and hard drives on every soothe.

Sony has done lots of work building Home, and encouraging sponsors such game publishers and retailers to construction their own spaces in the universe. It had been undergoing private testing and opens today to PlayStation 3 users aged 13 and older through a broadband connection. It’s eager to console owners.

“Anybody that wants to try to play catch up is going to have a real painfully time,” he said.

In Sony Home, PlayStation owners create avatars that inhabit a laudatory apartment, socialize in public plazas, stores, theaters and areas based on the environments of different games. It’s a dazzling service, and chock-full of advertising opportunities and trinkets for players to buy with real cash.

Players’ progress in games is displayed with trophies, similar to the achievements they can procure and display on Xbox Live. But Home still doesn’t have the sophisticated matchmaking abilities of Xbox Live, at the very time though the trophy connected view could be used to connect players of similar abilities.

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