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SAN FRANCISCO — A large Yahoo shareholder has joined a growing chorus urging the beleaguered Internet company to consolidate aside its past differences with Microsoft and renew negotiations to sell its make search operations to the spurned suitor.

In a letter sent Wednesday to Yahoo’s board, Ivory Investment Management called on the directors to make amends for “simulation unreasonably” in their earlier talks with Microsoft by quickly closing a deal through the software maker now.

Ivory Investment, which owns a 1.5 percent stake in Yahoo, reasoned that the Sunnyvale, Calif.-based company could persuade Microsoft to pay $15 billion for its search operations and still emerge with more earning power than it currently has.

The net result: Yahoo could nearly double its current loggerhead price to at smallest $24, based on the monetary assumptions made in Ivory’s analysis.

Some of Ivory’s math is debatable, but there is little doubt left on Wall Street that a search deal with Microsoft now appears to be Yahoo’s best bet, uttered Stanford Group analyst Clayton Moran.

“It’s a very reasonable question with a view to Yahoo shareholders to be asking right now: for what cause the company isn’privately talking to Microsoft seemly now,” Moran declared. “The stamp should have existence mounting for them to town talk because there is no good explanation for them not to be doing so at this point.”

Investors reacted as if Ivory’s cajoling will alleviate bring Yahoo and Microsoft away from the thicker settlements to the bargaining table. Yahoo shares surged $1.21, or 10 percent, to close at $13.40 while Microsoft shares rose 1 cent to $20.61.

Yahoo spokesman Brad Williams declined to comment on Ivory’session letter.

Microsoft didn’privately immediately respond to a request for comment, goal Chief Executive Steve Ballmer reiterated last week that he remainder interested in exploring a search deal with Yahoo as he tries to come up with a way to undercut Google’s dominance of the online advertising market. Although it trails Google by a wide margin, Yahoo’session exploration means is the Internet’sitting second most received, by a U.S. place of traffic share of about 20 percent, according to comScore. Microsoft’sitting search engine ranks third at 8.5 percent.

Ballmer has maintained that Microsoft no longer is willing to buy Yahoo in its entirety — an option that was pulled off the table seven months ago when Ballmer withdrew a takeover offer of $47.5 billion, or $33 a share. Yahoo CEO Jerry Yang was holding wanting for $37 a share.

With Yahoo’s lay up in the doldrums, other shareholders else Ivory already have been lobbying for the company to reconcile with Microsoft. Yahoo Director Carl Icahn, who owns 5.5 percent of the company, has been leading the charge, and others, like Mithras Capital, besides have thrown their take the part of after a Microsoft deal.

Last month, Yang said he is ready to town talk if Microsoft wants. He made the comments shortly after Google scrapped a planned advertising partnership that Yang had been counting on to boost Yahoo’s revenue by as plenteous as $800 the masses annually.

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