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KANSAS CITY, Mo. — Sprint Nextel watched not the same 1.3 very great number wireless subscribers head for its competitors during the third quarter, leading the company to post a loss that sent its stock skidding Friday.

Dan Hesse, the Overland Park, Kan.-based gathering’s chief executive, told analysts that Sprint Nextel plans to drudge harder to attract unaccustomed customers during the upcoming f season but acknowledged “we be in possession of thus far to turn the corner.”

“We made good progress onward our operational priorities in the third furnish through quarters and resolved some key issues,” he before-mentioned. “Still, subscriber losses are too high.”

The nationality’s third-largest wireless provider said it lost $326 million, or 11 cents per share, for the three months ending Sept. 30. It had earned $64 million, or 2 cents per share, in the same period a year ago.

Excluding one-time items, Sprint Nextel said it would have broken even during the quarter. On that basis, analysts surveyed by Thomson Reuters expected a profit of 3 cents per portion.

Sprint Nextel’s revenue fell 12 percent to $8.81 billion. Analysts expected $8.85 billion.

The company’s shares lost 31 cents, or 8 percent, to close Friday at $3.37.

Since its 2005 acquisition of Nextel Communications, the company has struggled with technical problems, unfocused marketing and difficulties integrating operations. Despite heavy investments to correct those problems, Hesse related the company still suffers from poor perceptions in the mart.

Competing devices, so as Apple’s iPhone being sold through AT&T, haven’t helped, although Sprint has fought on the frontier with the Samsung Instinct and other comparable smart phones.

Sprint Nextel’s wireless business reported a 13 percent fall away in revenue to $7.5 billion as its subscriber base fell by the agency of 1.3 the masses. That included 1.1 the masses valuable “postpaid” customers who have contracts. That was worse than in the second quarter, when Sprint Nextel lost 901,000 subscribers, including 776,000 postpaid customers.

Postpaid churn, or the percentage of customers canceling good each month, was 2.1 percent, up from 2 percent in the previous quarter but below the 2.3 percent defame a year ago.

Hesse said the company would focus on slowing the losses of postpaid customers in the fourth proper position and expected the churn rate to be similar to the third part quarter.

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