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Scene: Political science class, every seminary of learning in the real estate:

Students of political science and marketing pleasure be chewing over the lessons of the 2008 campaign for many years. Obama and John McCain both ran a jillion negative ads but somehow Obama’session overall message managed to seem upbeat.

In the Washington governor’s race, negative campaign ads backfired. Republican gubernatorial candidate Dino Rossi’s baby-diaper ad stunk up an so much as now malodorous ad world. Gov. Christine Gregoire’s repetitive, distorted hit without interruption Rossi’s position on the minimum wager was one-sided.

Lessons learned? Plenty.

“The negative ads didn’t drudge so well

Obama was called a Muslim

Obama’session reassuring voice and sometimes boring consistent talk about helping the middle class gave him the edge. Voters wanted a president with a small in number new ideas. McCain flopped around from message to word, idea to idea.

Mud, even positively clever mud, looks ordinary in an economic meltdown. The voters may subsist amazed or numbed by the state of equality of mud but they hullabaloo for solutions. That is at what place Obama beat McCain. Because McCain offered few new ideas, the filth became the message

Of path, the 2008 race doesn’t spell the end of negative campaigning. The clear chiding here is junk campaigns dress in’t toil as well when the problems are so overwhelming.

“Part of the reason voters were dismissing the ads was the sheer volume and stridency of the ads,” said Olson. “It got to the verge where people were just turning them off.”

A most interesting moment in the campaign came when vice-presidential nominee Sarah Palin announced that her daughter was gravid. Obama, reached upward of that weekend, drew a sharp line. No, not even maybe, will we inwrap children in the campaign. That’s it. Period. Some things are off-limits.

While some media kept at it, dignified Obama cut the conversation to the quick. Good for him. Voters can get their tabloid fix at the supermarket. There is an economic meltdown to wait to.

At the local level, Gregoire and her union pals ran plenty of negative ads, distorting Rossi’s post in continuance the minimum wage. He was despite a stair-step training wage as antidote to teenagers, but the ads implied he would lower the least quantity wage across the board.

At the end of the campaign, Rossi’s best friends forever in the Building Industry Association of Washington dumped million of dollars into late hits on Gregoire. Hideous ads, such as a young bodily substance burning piles of money

A pro-Rossi ad featured a baby in a stinky diaper by nay united willing to hug the infant. or change the diaper. Oh how thrown away we get. The more the BIAW spent, the more good Gregoire did.

The negativity tried and fried voter patience.

“The reason for Mr. Rossi’s loss is that he was not the same man who ran for regulator in 2004,” wrote one pistil-bearing reader. “He represented the negativism of the Republican Party. He claimed that he worked across the aisle when he was in the Legislature but nihilism in his campaign looked like he would be talented to do the same thing now.”

Republicans, she added, from McCain to Rossi, were too negative. “People are tired of this tactic and fall short to have hope and unity in their lives again. We are tired of us and them.”

Maybe the successful Obama campaign is more an example than a trend, but it is worth studying, anyhow.

Even if it was one election in a dozen, negative ads seem kind of silly when citizens feel hopeless.

One clear lesson: Any campaign have power to tell you how awful everything is and who is the worst person ever running for office. What is unique

; for a podcast Q&A with the author, go to www.seattletimes.com/edcetera

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The Sammamish Plateau has created one self-reliant form of politics, which has spread throughout the state and established an identity of its possess.

The Plateau is relatively new to Washington’s political spectrum; the idea of the Plateau itself stems at its earliest from the 1980s and 1990s when the community was born.

Plateau politics is deeply invested in the concept of the exurban nation, a place that is not fully Republican or Democrat yet imbibes a sense of independence and separateness.

The Sammamish Plateau is not work of Seattle; it is barely faction of King County and it drifts, as the political winds get up, to one ascension of self-determination. It’s foremost, and most disappointing, flowering is the approve defeat of Dino Rossi for governor of Washington.

Let’session go back to the formation of the Plateau as a political pasture. In the timely 1990s, the Plateau

Families arrived and bought homes in Sammamish (long before it was incorporated) and on the hills overlooking the antique material township of Issaquah. Early indications confirmed they voted Republican, yet strongly because of schools and the government’s investment in neighborhood streets and greenery. Those homes were, and remain, the outlying frontiers of the urban limit, from Tiger Mountain to the encapsulated developments of Redmond Ridge. To find this place, go out Highway 520 east of the same kind with far as its reach and traverse Novelty Hill Road until it turns into the true countryside of Duvall and beyond.

In this defined space, from the top of Redmond to the top of Renton, the Republican party of King County was reborn, and now, after some defeats, seeks to find itself.

At a gathering in Issaquah some years gone, Dino Rossi accepted the workman of Dave Reichert as the King County sheriff launched his bid to be the first elected chief enforcement officer of the county. Then-state Rep. Cheryl Pflug, R-Maple Valley, was part of that gang, just as her race to continue as a national senator represents the clan called Plateau politics.

Rossi was, and is, the clan’s star. He is pungent and affable. In two tough races, he was defeated by a well-versed governor and the traditions of the Democratic Party in Washington’s western hemisphere. The most recent, conclusive defeat may mean the extreme point of his manner, but it is difficult to believe the ideas of Plateau politics will not remain within Washington’s suburban GOP.

The future of Republican politics, I believe, is not in rustic Washington by its hectares of extension, but in the confines within the Growth Management Boundary line that sees its capacity as the antithesis of Seattle.

Democrats are doing well on the Eastside of metropolitan Seattle, either through onslaughts by good candidates or the necessary party-switching that represents tidal change. Yet before the Republican majorities in the far Eastside are snuffed, something leavings of their efforts: a general sense that self-absorbed Seattle is not the definer of metropolitan life, that political independence is not the sponge to have existence soaked up by King County Democrats, and that a second nature of life on the exurban Plateau has interpretation yonder Seattle’s persistent, and effete, reproof.

Rossi’s defeat is significant because it does not dull-witted the mastery of urban life upon the semirural the breath of life of the Plateau. It confirms growing management as a philosophy of urban design and it confines politic dialogue to questions of urban, not suburban, the vital spark.

How will we ignited here? In depressions of density or in explosions of growth? The current pattern seems clear: a concentration on density in preparation of the same kind with far as concerns 1.5 million folks on their way here in the coming decades, groping for places to live.

Yet a dialogue that is urban-only in its emphasis and postelection domination, condemns the region to a single strain of thought, a single exposition of what period of life can be like hither. It is that urban banality that Plateau politics sought to redefine, and is the gift by will of elections destroyed.

; for a podcast Q&A with the author, go to Opinion at www.seattletimes.com/edcetera

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While third-quarter profits came in slightly lower than expected, the attention has now shifted to 2009 and the impact of the economic slowdown.

By Howard Silverblatt From Standard & Poor’s Equity Research

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Though fourth-quarter earnings estimates still portray a rosy picture, they are likely to be cut significantly by the extreme point of November.

After all, this is the time of the year while the next year begins to become a matter of fact. The fourth quarter is infamous for writedowns and Standard & Poor’s Index Services, which operates independently of S&P Equity Research, believes impairment charges will own being expressive. Additionally, layoffs, both stream and planned, are appropriate more common, along with their associated costs and commencing short-term cash outflows (severance).

All-in-all, estimates are getting further difficult and in greater numbers complex to make, with deviating assumptions leading to widely varying predictions.

With 77% of third-quarter earnings instead of companies in the S&P 500 reported through Oct. 31, it appears as if the quarter, which was expected to effectuate an earnings gain of 14.2%, should come in at -13.4%. Financials continue to be the problem (the sector should easily post its fourth consecutive quarter of negative earnings), and consumer discretionary helped to bring the overall numbers down. Specifically, recent layoff announcements supply the “I could be nearest” fear, leading most to believe that consumers will pull back even further, and though a lump of coal may not be the festival benefaction of choice, the purchases this year be disposed be more selective and closer to the “need” than “want” category.

DIVIDEND INCREASES SLOW, CUTS ON THE RISE

We now expect a 2008 dividend payment for the S&P 500 of $28.05 vs. our anterior estimate of $28.85.

In 2007, the payment was $27.73. The 1.2% expected 2008 increase is the lowest growth rate since 2001 when payments were down 3.3%.

We don’privately expect the full impact of the annual dividend reductions to be felt until 2009. We do see a 10% decline in the fourth-quarter 2008 payment compared with the fourth-quarter 2007 outlay, the worst quarterly change since 1958. Sixteen financial dividend cuts in September and October lowered dividend payments by $14.6 billion.

We will provide our 2009 dividend appraise later in the fourth be stationed. Given the current economic climate, 2009 dividend increases are expected to slow.

In October, there were 10 increases and 12 declines. At least in late relation, there has been no month (before October) where the negative announcements outnumber the positive ones; the prior worst month was +6 and that was in September. Worse has been the dollar squandering, with $8.5 billion in reductions, and $0.5 billion in increases for October; year-to-date, there have been $33.2 billion in reductions, which easily outweighs the $18.0 billion in increases. Financials accounted for 92.7% of the dollar mischief.

Payers’ stocks outperformed those of non-payers in quest of all periods: the month posted -20.9% return for payers vs. a -21.9% loss for non-payers, year-to-date (-34.7% vs. -38.8%), and the 12-month period (-38.6% vs. -44.9%). While none of the returns are good, dividend payers have clearly performed better. Their long-term return, based on an annual portfolio of payers vs. non-payers is +2.4% (basically your permit) per year compounded over non-payers, or $133,652 on an incipient $10,000 investment made in 1979.

COMPANY PENSIONS EXPECTED TO TAKE A HIT

Last year, S&P 500 companies were able to brag that their pension funds were over-funded by $63 billion, a value not seen since 1995. It’session now 10 months later, and at this point, it looks like they are on the way to reporting the largest under-funding in history.

Going into the year, the companies estimated an 8% return on their pension property for 2008, and used those numbers in their reporting, allocations, and planned contributions. They had 61% of their money in righteousness, 32% in fixed income, 2% in absolute estate, and 5% in the catch-all other leading predicate. They also had 15% in foreign markets, that significantly helped them obtain that over-funding status in conclusion year.

While someone efficacy be achieving 8%, the reality is that any pension fund conductor that is even breaking so much as this year is in the greatest degree likely demanding a bonus. The U.S. market is from the top to the bottom of more than 33%, and that’s good compared to the emerging markets, which have fallen more than 50% this year alone. That means the 61% allocation to theoretical may not be doing that well. Interest rates are down, otherwise than that the key to the 32% in fixed income is the investment choices. When you adapt everything at the current market returns, or divisible by two assuming a nice fourth-quarter fly back, you arrive at a number that is worse than the $219 billion in under-funding reported in 2002, and that’s after starting from the positive 2007 $63 billion position.

Since 2002, the accounting requirements have changed, and companies since have to put their funding status on the equipoise sheet. Since effects still equal liabilities, equity will have to be marked down. The under-funding will also have to be addressed through large unplanned cash infusions, that resoluteness come at a time at the time liquidity is stingy.

Overall, we expect few companies to remain over-funded and compass the payments will add greater degree of pressure steady companies to cut short the already dwindling amount to of defined pension programs out there.

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WASHINGTON

In his first tidings conference since winning the presidency, Obama uttered he would tackle the nation’s financial pinch “head-on” and called on Congress and the White House to approve a stalled stimulus plan that could include money for new public-works projects and take turn with for the nation’s teetering automakers.

If it does not induce passed soon, he said, “it will be the first thing I obtain done as president of the United States.”

His remarks followed a meeting in Chicago of his top economic advisers and a spate of dire advice on the thriftiness.

The command said 240,000 jobs were lost in October and the unemployment rate surged to 6.5 percent, its highest level since 1994. GM and Ford reported massive losses for the third quarter and warned that they need government aid because if the economic situation fails to improve, they advance the risk of not having enough cash to operate.

“Tens of millions of families are struggling to figure out how to pay the bills and stay in their homes,” Obama said, standing ahead of a row of economic luminaries such as former Treasury Secretary Robert Rubin and former Federal Reserve Chairman Paul Volcker.

“Their stories are an urgent reminder that we are facing the greatest economic challenge of our lifetime, and we’re going to have to act swiftly to resolve it.”

Call to set aside politics

The president-elect called on members of both parties to “set science of government away for a in which case” to deal with the economic crisis. Yet political economy continued in Washington, D.C., as congressional Democrats and the Bush administration clashed over the stimulus package and free-trade agreements.

Bush superintendence officials signaled Friday they are likely to deny stimulus proposals from Democrats, sententious precept that the ideas mentioned to such a degree far would be under the necessity scanty immediate impression and that the $700 billion rescue plan approved greatest month needs again time to play out.

The outlines of the Democrats’ incitement plan are similar to the version the House approved Sept. 26, providing a 13-week extension of unemployment benefits, increased funding for food stamps, infrastructure projects and to states for Medicaid costs.

Also in continuance the table is a proposal to counterpart the $25 billion in low-interest loans to automakers to impart more fuel-efficient vehicles.

Speaking before Obama’sitting news conference, White House speaker Tony Fratto said the administration would retrospect any legislation no more than the stimulus proposals floated by Democrats are “very limited and very forward-looking and long-range,” such as large-scale public-infrastructure projects that could take years to complete.

Proposals dismissed

Fratto in addition dismissed proposals for another extension of unemployment benefits, noting that one extension had been approved and some states can extend benefits further with federal matching funds.

Issuing a threat to the Bush administration, House Majority Leader Steny Hoyer, D-Md., said Democrats were prepared to forgo a planned lame-duck congressional session unless President Bush commits to a compromise goad bill.

“We still don’t have any agreement,” Hoyer said. “Clearly there’sitting no sharp end in us doing something if the administration is going to take the position that they’re not going to sign something.”

Leaving Congress shuttered would close the door on Bush’sitting legislative accomplishments, a particular blow to his free-trade agenda as the long-sought pact with Colombia awaits House and Senate approval.

Democrats could bide one’session time until the new administration takes office in January to go on a stimulus budget. Friday, Obama said he wanted to see the measure pass “sooner rather than later.”

He said he would review how the Treasury Department is implementing its devise to spend $700 billion to rescue the financial markets, including whether bank executives receiving government relief are being in an undue manner rewarded.

He added he would move with “all deliberate vehemence” to prepare appointments and order his transitional relating to housekeeping team to drudge put on extra options to aid automakers.

Gesture of attention

Arriving during the term of his first meeting through reporters since being elected, Obama said, “Oh, wow,” as he walked into a basement ballroom in the Hilton Chicago, expressing surprise at the tradition of reporters standing when a president or president-elect walks into a room. He laughed. “Thank you very much, everybody,” he said. “Thank you very plenteous.”

He was flanked through Sen. Joseph Biden, the soon-to-be vice president, and Rep. Rahm Emanuel, the Chicago congressman who will be the White House chief of shillelah. He also brought through him a football team’s merit of economic advisers, the group he had met through earlier.

Addressing issues as varied as Iran and his family’s investigate for a suitable dog for the White House, he took care to express gratitude Bush for his earnest remarks upon his election, and to pledge that he would end nothing between now and Jan. 20 to undercut the departing chief executive.

“We only have some president at a time,” he said.

He was cool and cautious when he was asked whether he had responded to a letter from President Mahmoud Ahmadinejad, of Iran, that eminent the first time since the Iranian revolution that a leader in Iran had congratulated a U.S. election winner.

“I will be reviewing the letter,” he said, “and we determination respond appropriately.”

Near the end of the session, he alluded to a family choice facing his family: that which bland of dog to bring to the White House. Perhaps, he said, the Obama family should visit a shelter and pick exhausted “a mutt like me.”

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U.S. Rep. Dave Reichert has survived a second Democratic-wave election, bucking a national run that flipped at least 24 Republican congressional seats to Democrats.

His opponent, Darcy Burner, conceded Friday night after The Associated Press determined that Reichert’s be at the head of during the term of the 8th District seat was insurmountable.

In an interview Friday evening, Reichert said he believed he won for the cause that people in the circuit knew that “what you see is what you get.”

“I think that in that place’s no rebranding that had to have existence terminated here in this campaign,” he said. “My years of public love have built a record that people in this community recognize.”

Burner did not call Reichert to admit Friday night and could not be reached because comment. In a statement, she said: “It is likely at this point that Congressman Reichert has won re-election, and while we volition certainly ensure that every valid vote is counted, we accept the decision of the voters.

“I would like to thank the thousands of people who put such much period and effort into the campaign, as well as the countless thousands more who went beyond voting to actively participate in our representative projection this year. The election of Barack Obama as our new president will make sure that the make some change in. to the direction of our country called for in this campaign is realized in the new year.”

Reichert held a sizable lead in Pierce County returns and was outpolling Burner by a much smaller margin in King County. With almost 80 percent of the expected vote counted from Tuesday’s alternative, Reichert’s lead was nearing 8,000 votes Friday evening. Roughly 270,000 votes have been tallied.

The two-term incumbent was considered vulnerable by means of numerous nonpartisan groups who track congressional contests. The 8th District is a classic swing district that has elected Democrats for president the past three elections, while returning Republicans to Congress.

The district includes parts of Eastern King and Pierce counties.

“I intend that Dave Reichert was re-elected in what will phase public to be the two worst elections for Republicans in a body of equals in age in 2006 and 2008 because he fits this district so well that he transcends politics,” said Mike Shields, Reichert’s campaign manager.

Burner started through name acknowledgment from her previous unsuccessful run against Reichert in 2006. She raised besides money than he did and enjoyed endure from mainstream Democratic organizations like EMILY’s List and from the netroots, a politically progressive clump of bloggers who helped her raise money and get out her message.

She tried to cue Reichert as an ineffective congressman who marched in lock-step with President Bush.

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Google Chief Executive Officer Eric Schmidt said he can’t predict when the online advertising market will clean up.

“Global advertising spend seems to exist declining,” Schmidt said Friday. “No person really knows what this short-term period ahead of us looks like.”

The credit crisis may cost the online-ad industry $6.7 billion in lost sales through 2010, curbing growth next year to less than 20 percent for the first time ago 2002, according to Sandeep Aggarwal, a San Francisco-based algebraist by Collins Stewart.

Google, the greatest in number popular Internet search engine, relies on ads for almost all of its revenue.

“We are clearly in a (economic) downturn,” Schmidt said. “The situation is a great quantity more solemn than I had thought.”

Separately, Schmidt said he wouldn’familiarily be surprised if Microsoft sought to derail talks between Google and Verizon Wireless, which is looking for a omission examine engine for its mobile phones.

“Microsoft has tried to do this before,” he said.

Microsoft is seeking a bigger piece of the online-advertising place of traffic. Earlier this year, Yahoo rejected a takeover offer from Microsoft, that said Thursday that it has “moved on.”

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KANSAS CITY, Mo. — Sprint Nextel watched not the same 1.3 very great number wireless subscribers head for its competitors during the third quarter, leading the company to post a loss that sent its stock skidding Friday.

Dan Hesse, the Overland Park, Kan.-based gathering’s chief executive, told analysts that Sprint Nextel plans to drudge harder to attract unaccustomed customers during the upcoming f season but acknowledged “we be in possession of thus far to turn the corner.”

“We made good progress onward our operational priorities in the third furnish through quarters and resolved some key issues,” he before-mentioned. “Still, subscriber losses are too high.”

The nationality’s third-largest wireless provider said it lost $326 million, or 11 cents per share, for the three months ending Sept. 30. It had earned $64 million, or 2 cents per share, in the same period a year ago.

Excluding one-time items, Sprint Nextel said it would have broken even during the quarter. On that basis, analysts surveyed by Thomson Reuters expected a profit of 3 cents per portion.

Sprint Nextel’s revenue fell 12 percent to $8.81 billion. Analysts expected $8.85 billion.

The company’s shares lost 31 cents, or 8 percent, to close Friday at $3.37.

Since its 2005 acquisition of Nextel Communications, the company has struggled with technical problems, unfocused marketing and difficulties integrating operations. Despite heavy investments to correct those problems, Hesse related the company still suffers from poor perceptions in the mart.

Competing devices, so as Apple’s iPhone being sold through AT&T, haven’t helped, although Sprint has fought on the frontier with the Samsung Instinct and other comparable smart phones.

Sprint Nextel’s wireless business reported a 13 percent fall away in revenue to $7.5 billion as its subscriber base fell by the agency of 1.3 the masses. That included 1.1 the masses valuable “postpaid” customers who have contracts. That was worse than in the second quarter, when Sprint Nextel lost 901,000 subscribers, including 776,000 postpaid customers.

Postpaid churn, or the percentage of customers canceling good each month, was 2.1 percent, up from 2 percent in the previous quarter but below the 2.3 percent defame a year ago.

Hesse said the company would focus on slowing the losses of postpaid customers in the fourth proper position and expected the churn rate to be similar to the third part quarter.

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Q: I have many VHS and 8 mm camcorder tapes I want to convert to DVDs because holiday gifts. I would also like to edit them at some point. But for the sake of now I just penury to save them onto a DVD. How do I answer this? I have a PC that runs on Vista.

Do you suggest doing this yourself versus using an outward service? I have been reading about the Sony DVDirect MC5 (VRDMC5) DVD Recorder and the ADS Tech DVD Xpress DX2 Video Converter. Any thoughts on these?

Laura Brosten

A: Seems like you’re persuaded of the two main options: buying a conversion artifice or sending your film to a service provider for conversion.

As you apparently already understand, there are a number of products that justify you to convert analog videotapes to digital format so that they have power to be burned to DVDs. (I dress in’t make recommendations on especial products or service providers unless I’ve done a recent review of the product.)

And I’ve never had a bad experience with using purpose providers for conversions.

As for your more general question about doing conversions yourself rather than using an outside service, you should consider brace thing: how great number tapes you have to convert and in what plight much you find to one’s mind to learn new equipment and software.

The Sony device you cursory reference race-course for about $200. Most services charge about $20 to convert a VHS tape to DVD. So, if you’ve got further than 10 tapes, you may want to think about the economics of buying the gear.

If you’re a technophobe, of course, it may take quite a hardly any more tapes to talk you into the deal.

Q: I’morning meal approve to downsize different images from different files in XP and e-mail them in one e-mail using Outlook. Do you know how I can do this?

So far I’ve found myself limited to downsizing either a single figurative expression or highlighting several images that happen to be filed next to one another in a single toothed.

Wendy Gelbart

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On the heels of introducing new MacBook and MacBook Pro laptops, Apple just made one more announcement: It’s done for the year.

Squelching online rumors of updated iMacs or Mac minis, Apple prolocutor Bill Evans told Macworld magazine, “Our holiday lineup is set.” For those of us who track the company’s newest products, that’s a little disappointing — after all, in the realm of shiny unused toys, Apple’s products rate pretty high — but also understandable.

With the release of the iPhone 3G and the iPhone 2.0 software, redesigned laptops, a newly designed iPod nano, and updated Apple TV software during the year (among others), I can’t imagine anyone in Cupertino has had much be still.

Not that they’re slacking now; if anything, the news makes me more excited about that which Apple might do at Macworld Expo in at dawn January. (I’ll be there reporting and also presenting a sitting on using iMovie ‘08.)

Of manner of proceeding, Apple is only the central figure in the Mac/iPod/iPhone all created things, and I want to talk about a scarcely any akin products I’ve used not long ago.

iPhone third-party apps

Shortly after the iPhone 3G and the iPhone 2.0 software for first-generation iPhones were released, I wrote about some of the entertaining applications that had been developed for the iPhone platform (Practical Mac, July 19). Four months have passed. What’s still on my iPhone, and what’s worth adding?

Apple is pushing the iPod touch (which runs the similar software as the iPhone) as a gaming platform, and games are some of the most popular applications at Apple’s App Store. Although I was impressed with the ambitious 3-D driving plan “MotoRacer,” I stopped playing it because of its signature feature.

Controlling your motorcycle racer using the accelerometer in the iPod touch or iPhone feels just enough off that my frustration horizontal surface went up like I played the game.

I don’cheek by jowl think it’s the frailty of “MotoRacer’s” designers, because I experienced the same low-level aggravation playing the racing game “Asphalt 4: Elite Racing.”

Instead, I have power to be consumed an inordinate amount of date playing Apple’session “Texas Hold ‘Em,” the hermit. made of game “Sol Free,” and “Lux Touch,” each iPhone version of the Risk-style Lux game, despite the aggravating fact that the game does not prevent when you exit the application. That forces you to start a recent game when you reload it.

To my surprise, I almost never launch one of the online-radio apps such similar to Pandora and AOL Radio that I raved about in my earlier column. However, that’s more because of my own usage patterns: I don’t have a lengthy commute, and if I’housekeeping working and want to listen to music, I usually do so in stand opposite to of my Mac through iTunes playing in the background.

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Over the past two years, I’ve wearied a good dole out of timing learning about easily transported computing and writing a book, which his candid been published: The Race for Perfect: Inside the Quest to Design the Ultimate Portable Computer. It’s a popular recital of portable computing and also a relation of a single, contemporaneous product (Lenovo’s X300) as it travels from conception to the marketplace. One of my purposes was to get young people interested in being engineers, designers, inventors, and entrepreneurs. With that end in mind, I convinced my editors to allow me to publish an unusual excerpt in BusinessWeek storehouse: We adapted one of the story lines, the apologue of Alan Kay’s seminal role in portable computing, into the manga form. Here’s the manga. I understand that this is the first time a magazine has adapted a volume excerpt into a cartoon. So it’s fresh. Help me off with viral distribution and send the link along to friends and colleagues—especially to young people who are just starting out in continuance their careers or appease in school.

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