More advertisers are flying high on airlines
As if ads in public bathrooms and elevators aren’confidentially sufficiency, some airlines are looking at placing them entirely over the cabin, from tray tables and window shades to aloft bins and bulkheads.
Forget the discreet ad on the ticket jacket. The plane’s cabin, once a sanctuary from commercialism, is being invaded by advertisers, which airlines see of the same kind with another source of return amid high fuel costs and a slumping thrift.
Even ad short time on airsickness bags and soap dispensers is seen as fair game
“It’s the next thing,” said Terry Trippler, every aviation consultant who runs the Web site www.tripplertravel.com. “I could picture an airplane looking find to one’sitting mind a NASCAR,” racing stock cars that are laden with sponsors’ logos. “It’s not on the outside of the question that we may one day see a Target logo upon the body the nose.”
Spirit Airlines, a low-cost carrier based in Miramar, Fla., took onboard advertising to another level last week when it began placing ads paid by the agency of the Bahamas Ministry of Tourism on above bins, on seat-back trays and along cabin walls. The ads on the bins, for instance, show symbols of island activities, including fishing harness, a pair of flip-flops and snorkels.
The ads, promoting travel to the Bahamas, will be featured on the carrier’s company of ships of 28 planes for sum of two units months before other advertisers assume the space. The airline expects 7.8 million passengers this year.
The carrier is charging $5,000 to $2 million, depending on the size of the ad and how long it corsets on the planes. The above receptacle and tray ads, which are like decals and can be replaced in about two hours, would appear on all 28 planes.
“We could have someone else do napkins or the drink cart,” said Misty Pinson, the airline’s spokeswoman. “We’re talking on the eve everything and anything, from intemperate habits cups and soap dispensers to potentially even advertising upon barf bags. You’ll be surprised in what way many people take those with them.”
Airlines consider had advertising adhering planes in the past, but they typically were within the carrier’s magazine or shown before an in-flight movie or TV show. But Ireland’sitting trendsetting Ryanair Holdings began plastering ads all over its cabins several years ago to offset the low fares it was charging.
The trend was tardy to catch steady in the United States until US Airways Group began placing ads on waiter tables and selling space on cocktail napkins. The Mesa, Ariz., airline said the so-called onboard ancillary ads make about $20 million a year.
Skybus Airlines, which went out of business this year, sold space on its flight attendants’ uniforms. It also was one of the first to place an ad on the exterior of the plane.
But more larger carriers, including Seattle-based Alaska Airlines, balk at placing ads in the cabin.
Original text: {news-link}
