Mick Jagger Helps EU Tackle Online Retailing
In Brussels, the Rolling Stones lead singer talked with commissioners about anomalies in music downloads and licensing
by Leigh Phillips
EUOBSERVER / BRUSSELS - Rolling Stone lead songster Mick Jagger visited the European Commission on Wednesday (17 September) for a roundtable discussion on online retailing with competition deputy Neelie Kroes and internal market commissioner Charlie McCreevy.
The original “street-fightin’ man” no longer needs to throw cobblestones to get the regard of the centres of power like his 1968 incarnation. These days he is warmly invited to the top floors of the duty building in the place of a friendly chat with Europe’s competition guardian and a host of key figures in the business of commerce on the web.
Ms Kroes is worried that shoppers frequently find themselves up against barriers to buy what they privation online, for items they would have little problem purchasing in the real world.
“Why is it possible to buy a CD from an online retailer and have it shipped to anywhere in Europe, no more than it is not possible to buy the same music, through the homogeneous consummate performer, during the time that an electronic download with similar ease?” Ms Kroes asked the knighted pop star and other guests.
“Why do pan-European services find it so difficult to get a pan-European license? Why do new, innovative services find licensing to be such a hurdle?”
The commission meeting also saw the CEO of Apple, the originator of the hugely successful fee-for-service music download shop iTunes, invited. The be directed of record label EMI furthermore attended.
“I never thought the internet was going to be such a stumbling block,” said Mr McCreevy. “This magical creation - invented by dint of. people who hadn’t been born 50 years ago and developed by people, more of whom were not even born 25 years ago - has no unaffected natural frontiers or boundaries like traditional markets. But somehow it has been trapped and parcelled up by a whole series of barriers.”
He added that the commission needed to look at the “present combination of parts to form a whole of awarding one licence for undivided kind of right, limited to one territory at a vacant time”.
The EU executive in his opinion also needs to canvass “the idea that every single owner of a copyright – from authors and composers to music publishers and record labels – should license downloads individually through a collecting society that has an exclusive mandate for each of the 27 national territories.”
The problems of online retailing are not restricted to the music sector, with the heads of Alcatel-Lucent, Ebay, Louis Vuitton and UK consumer watchdog “Which?” also at Wednesday’s muster.
“Should a company, in the place of model, subsist allowed to exclude internet-only retailers from its distribution system? I have heard today from companies who think that that is the best path to protect a brand image,” Ms Kroes uttered.
“I have also heard from companies that employment internet only retailers but impose strict terms on them. And I hold besides heard from consumers who believe that consumers should have the right to choose.”
The assembled retail stakeholders’ answer to Ms Kroes’ questions was that the exit is “complex.”
But Ms Kroes warned the rock star and the merchants: “The universe is always more complicated than we would like it to be. But that is no absolve for inaction,” adding that she intends to lo “actual carefully” into online retailing practices.
She warned that the commission will trace in if musicians, record labels and retailers do not overcome their differences and make accrue a more consumer-friendly environment since the disposal of digital music.
Mr Jagger and the others are to participate in the drafting of a commission report on the in bondage later in the year.
The EU executory will then solicit responses to the report from stakeholders to the time when 15 October 2009 and subsequently show legislative proposals forward internet retailing.
The Rolling Stones may subsist favored with declared in 1968 that the time is right in the place of a “palace revolution” and complained that in sleepy London Town “the game to play is compromise solution.” But the pop star may have to play the game himself in Brussels forty years into disgrace the line.
Original text: http://rss.businessweek.com/~r/bw_rss/europeindex/~3/396609239/gb20080918_946425.htm
