Price Increases Hurt Entrepreneurs
Runaway commodity costs are hitting entrepreneurs especially hard, as consumers tighten their purse strings
Soaring costs are forcing Schurman to raise her prices Thomas Strand
by Jeremy Quittner
Since October, flour costs wish tripled and fuel prices nearly doubled for the 62-year-old Cold Spring Bakery, a 40-person family-run company in Cold Spring, Minn. Just to endure up, Lynn Schurman, co-owner of the $2.5 million enterprise, had to raise prices 10% in February and an additional 5% in August.
Caught betwixt spiraling article of merchandise prices and the fear of alienating customers, entrepreneurs such as Schurman are treading carefully. “I have to gauge how much I can increase prices, issue sure I am not overcharging, and hope I can pay my bills and stay in business,” Schurman says. “You be able to’t be changing prices every week. Customers won’t hold a place for it.”
Schurman’s predicament is an increasingly trite any, and food producers in particular face a double whammy. Oil prices in brief jumped to more than $140 a barrel, while prices for natural gas are nearly two times as high as they were last year. Floods in the Midwest have cut agricultural production, while farmers destine even greater degree land to ethanol-producing corn rather than wheat. Crops of the like kind as the hops used by beer brewers have skyrocketed to about $35 a confine in a pound, compared with $4 a year ago.
Just about any business that relies on deliveries has been coxcomical. “If [trucking companies] are going to survive, they can’t absorb these costs; they have to pass them along,” says Bob Costello, leader economist for the American Trucking Assn.
Schurman routinely sees $5 to $15 fuel surcharges tacked on to the dozens of deliveries her gang gets each week. “Sugar, shortening, chocolate chips, young fillings, and flour in bulk, this all comes by truck,” says Schurman, who now tries to harden shipments by placing bigger office of the christian ministry. She’s added her own surcharge to the longer-distance deliveries her four trucks make to grocery stores.
Such math has made inflation the biggest concern for the sake of 20% of the small business owners surveyed by means of the National Federation of Independent Business in June, the highest reading since 1982. In April, 9% of small avocation owners said they had raised prices between 5% and 10%. Five percent had raised prices more than 10%.
SKY-HIGH MEETS SLUGGISHThe sluggish economy will impede more small businesses from raising prices, says Kathryn Kobe, a senior economist for Economic Consulting Services, based in Washington, D.C. In performance, “Retailers might consider to lower prices to get stuff off their shelves,” she says.
Competition prevents others from passing at the same time higher costs. Henry Molded Products in Lebanon, Pa., makes recycled paper products used as packaging. The company has about $10 million in annual sales and a monthly ruler bill of about $150,000. President and CEO Douglas Henry fears that bill might soon jump 30%. In November the 100-person company will have to renegotiate its gas stipulation, which guarantees gas at $10 per many cubic feet. Market prices are currently more than $13. Delivery costs despite natural gas will also go up. “We will lose customers if we try to pass along these colossal amounts,” says Henry, citing competition from overseas.
Schurman is not sure in what manner tedious she will be able to keep prices in check at Cold Spring Bakery: “Every time I turn around there is any other bill with a price be augmented, and nearest week prices will be up again.”
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