World Business

A new BT survey finds that a third part of British consumers are using the mobile Net to declare similar prices on luxury items

by Ahsanul Islam

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In the wake of the credit crunch, consumers are using their mobile phones to seek cheaper prices and better value when lacking shopping upon the body the heaven-kissing street.

A third of shoppers have been using mobile internet to compare prices or look up product reviews and recommendations before committing to luxury purchases and personal items, according to a BT survey.

BT futurologist Ian Neild said in a statement: “Broadband on the act upon is bringing about a change in consumer behaviour. The days of the internet being a person of consequence for the home are over. For a extending number of savvy shoppers, the online and in-store worlds have merged.”

The ease with what one. customers can go online to price comparison sites to inform their buying decisions puts added pressure on high highway retailers to offer the best prices and wider performance ranges.

The research also delivered a word of admonitory to retailers who have yet to develop mobile versions of their websites. A fifth of all shoppers surveyed uttered the most important feature of mobile sites is that the site be specifically designed for the mobile internet, space of time 39 per cent want easy navigation and a quarter indigence quick loading speeds.

Neild said: “People paucity fit-for-purpose content. Many businesses are in danger of heart caught on the hop.”

A fifth of consumers also be of opinion they after this spend less time surfing the internet at work because they can at present do it on the propel, which is good news for employers at least.